21 Tips on building a successful online architecture portfolio

Online architecture portfolios are becoming more popular and common place in interviews and job applications...
online architecture portfolio guide

Having a strong architecture portfolio is crucial for your success no matter what stage of your education or career you are in. It doesn’t matter how qualified you are, you cant very far without having evidence of your work and experience.

In the past, architects and students solely created physical portfolios for printing, but now online architecture portfolios have become far more mainstream and common place in both job applications and interviews.

However it’s important to not just carelessly upload photographs and images of past projects, but to also present them in a way that effectively sells your skills and experience.

Utilizing online tools can make creating an online architecture portfolio easy, but this has in turn made it more difficult to distinguish ourselves.

In this article we provide the key tips and best practices for creating an online portfolio that effectively showcases your skills and experiences – and above all else helps you stand out in a crowded market.

Tips to a building a successful online architecture portfolio

Creating an online architecture portfolio takes time and effort, and certainly cant be built quickly without preparation and research – so here are 10 important considerations to keep in mind before starting to design one:

01 – Research

Before submitting your CV and online portfolio to potential employers or clients, conduct thorough research on them. Familiarize yourself with the scope of their work and tailor your portfolio accordingly.

For instance, if the firm you are targeting primarily works in landscape architecture, you can increase your chances by showcasing your best projects in public spaces. This shows that you have relevant experience and an understanding of the company’s focus, which can make you a more attractive candidate.

online architecture portfolio

02 – Inspiration

Creating a strong online architecture portfolio starts with researching the visual style and presentation of other portfolios in your field. By looking at the online architecture portfolio’s of other architects and architecture students, you can gain inspiration, generate ideas, and get a sense of what works well in the industry.

As you explore different online portfolios, pay attention to the overall vibe and experience that they create. Take note of the color palettes, typography, and structure that you find appealing, and consider how they align with your own creative vision. You can also make use of a mood board to guide your design decisions and stay informed of current web design trends.

Keep in mind that your portfolio should reflect your unique style and professional goals. Researching other portfolios can help you understand the industry standards and trends, but ultimately, the goal is to create a portfolio that showcases your own work and sets you apart from the competition.

03 – Templates

In the world of architecture, the quality of a building is closely tied to the strength of its foundation. Similarly, the success of your online portfolio depends on the template you choose as the foundation of your online portfolio.

When selecting a template, it’s important to consider the layout and design that best represents your concept and showcases your work. This may involve choosing a minimalist template or one that includes modern features like parallax scrolling.

With the foundation in place, you can then customize every aspect of your online architecture portfolio to align with your professional style and goals. From the font and color scheme, to the images and background – each element plaElemys an important role in presenting your work and personal brand.

Remember that a well-crafted portfolio template will make your work stand out and can open the door to new opportunities.

04 – Narratives

Images can speak volumes in an architecture portfolio, but they don’t tell the whole story. Adding descriptive text to accompany the images is a great way to provide context and give insight into your work.

At a minimum, you should include information such as the date, location, and name of each project. But you can also expand on this by including additional information that might be of interest to potential employers. This can include background details of the project’s location, your design philosophy, or key aspects of your process.

While visuals are important in an architecture portfolio, don’t overlook the importance of good written content. Your language should be professional, concise, clear, and intriguing, free of grammatical mistakes. Keep in mind that the words you use can be just as powerful as the images in communicating your ideas and skill set.

online architecture portfolio

05 – Images

The photographs and images in your portfolio are crucial for showcasing the quality of your work to potential clients. If the images of your past projects appear unprofessional, it may discourage employers from hiring you or clients from trusting you with their building project.

Investing in professional photography is worth the expense, even if you are on a tight budget. A skilled photographer can make even mediocre designs appear impressive. Seek out a photographer who understands your vision and can capture images that tell a story and generate interest in your work.

Whenever possible, use real photographs rather than just renderings and plans. However, it can also be beneficial to show a progression from initial sketches to building completion, as this highlights your ability to bring your vision to reality.

06 – Details details

To increase your chances of impressing your audience, it’s important to showcase your versatility and range of skills in your portfolio. In addition to showcasing finished building photos and 3D renderings, consider including images of construction details, hand sketches, and models.

These additional elements demonstrate your ability to contribute to a project in a variety of ways, from technical detailing to creative problem-solving. Showcasing your diverse skill set in your portfolio can help set you apart from other candidates and increase your chances of impressing architecture firms.

07 – Theory

If you enjoy creating designs and models for theoretical projects in your free time, consider including them in your online portfolio. These types of projects can be a great way to showcase your creativity and imagination, as well as your design skills. They can also be a way to show firms what you are capable of when you are not restricted by a client brief or budget constraints.

The theoretical projects can demonstrate your ability to think outside the box, and come up with new and innovative ideas. Don’t shy away from including them in your portfolio, they can help set you apart from other candidates and demonstrate your potential to be an asset to an architecture firm.

online architecture portfolio

08 – Curate, curate, curate

When creating your portfolio, it’s important to be selective about the projects you choose to include. Rather than trying to showcase every project you’ve ever worked on, focus on highlighting your most distinguished, relevant and diverse work.

The number of projects you choose to include will depend on your career stage, but the goal is to present yourself in the best possible light. Curate your portfolio to highlight your strengths and the full range of your skills, while avoiding repetition.

It’s also a good idea to include group projects and collaborations, as they demonstrate your ability to work well with others, an important trait for any future employer. Remember that a well-curated and focused portfolio can make a lasting impression and open doors to new opportunities.

09 – …and keep it simple

Keep your online architecture portfolio clean and simple, using minimal text and design elements. The focus should be on your work, and nothing should distract visitors from it. Use short and concise captions for any photos, providing a brief overview of the project, the design problem, your solution, and your process.

Also, consider your portfolio as a designer’s portfolio as well! The way you choose to design your online portfolio can give clients and firms a glimpse into your personal aesthetic and creative vision. A clear and well-designed portfolio can demonstrate your attention to detail and professionalism, and make a great first impression.

10 – Homepage

Just like a physical architecture portfolio cover page, your online architecture portfolio’s homepage should make a strong first impression with an attention-grabbing design and a powerful introductory sentence. The goal is to capture the interest of potential clients and employers by clearly communicating who you are and what you do.

While your homepage does not need to include your full biography, it should include your name and main area of expertise. The “About” page will provide more detailed information about yourself.

The homepage also serves as the starting point for visitors’ navigation, so it’s important to include a clear and easy-to-find menu that directs users to the different sections of your work. This will make it easy for visitors to find the information they are looking for, and increase the chances of them exploring your portfolio further.

11 – Add an about page

Your portfolio will likely be viewed by more than just your family and friends. Potential clients, future employers, and other professionals in your network will also be visiting your site. That’s why it’s important to have an About page that introduces yourself and provides a clear understanding of your professional background.

An About page should include your professional bio, a headshot and a brief description of yourself. You can also consider including a summary of your professional background, your education and any relevant certifications.

Additionally, you can upload your CV as a separate page, or include a link or downloadable file to it. This will give potential clients and employers an in-depth look at your skills and qualifications, which can help establish trust and credibility.

12 – Make it personal

Unlike a CV where you have to maintain professionalism, you have more room to express your personality on your online portfolio. Incorporate elements of your personality into the design and your write-up, while being mindful that it doesn’t detract from your work. A professional photo of yourself can also be included in your write-up to give a personal touch.

Another way to personalize your site is by using a personal logo. Take inspiration from a typical graphic design portfolio and change your header to a logo that represents your brand as an architect. This can help to make your portfolio stand out and give it a unique and professional look.

13 – Testimonials 

Design skills are essential for any architect, but it’s also important to demonstrate that you are professional and easy to work with.

Having a talent for creating innovative and inspiring building designs is impressive, but if an architect frequently misses deadlines or goes over budget, has a difficult personality or causes problems with contractors, clients will be unlikely to recommend them in the future.

To demonstrate that you are a pleasure to work with, ask previous clients for testimonials and include them alongside images of your projects. Testimonials can help establish credibility, alleviate any concerns potential clients may have and convert visitors into customers. Third-party endorsements carry more weight than self-promotion.

While some architects choose to have a separate testimonials page, it’s not recommended as many visitors may not bother to click on it and the testimonials may go unread. Integrating client quotes into the portfolio page is more effective as it provides visual context and has a greater impact.

online architecture portfolio

14 – Domains names are important!

Choosing the right domain name is crucial for creating a professional image, enhancing your branding and increasing your visibility on search engines.

When selecting a domain name, it’s important to keep it short, memorable and reflective of your brand. This means using your name or the name of your architecture firm, and incorporating relevant keywords such as “architect”. The right domain name will make it easy for potential clients and employers to find your online work and will help establish your brand.

15 – Features

To create a polished and engaging online architecture portfolio, consider incorporating design elements that add visual interest and functionality. Features such as hover effects, parallax scrolling, animation, and lightboxes can enhance the user experience and bring your online portfolio to life.

One way to achieve a more dynamic and tailored body of work is by using web development platforms like Velo by Wix. This platform allows you to insert custom code elements and interactions into your portfolio, giving you the flexibility to bring even your most intricate design visions to life.

By taking advantage of these tools, you can create a professional and engaging portfolio that stands out from the crowd.

16 – Benefits

Your portfolio serves as a sales tool for your architectural services, and, like any sales pitch, it’s important to highlight the benefits you can offer, rather than just technical details about your work processes. Sales copywriters understand that simply listing facts about a product won’t sell it.

Technical information can be useful for helping customers compare options or ensure that a product meets their needs, but to truly make a sale, it’s important to emphasize how the product will enhance the buyer’s life.

The same principle applies when promoting your services as an architect. Instead of simply listing your skills and services, focus on identifying the pain points of potential clients and demonstrating how your services can provide solutions.

17 – Remember that people will use it

Creating a strong user experience (UX) for your online portfolio is essential for making all the pieces of it’s design come together. To achieve this, you will need to take into account a number of factors.

Start by listing all the web pages you plan to create and identifying which elements need to be included on each page. For example, a project page might include a featured image, header, description, and additional images or media features. Organizing the elements in this way will help you prioritize them and come up with a suitable layout.

You can either sketch out your ideas in wireframes or start building your portfolio right away, gradually placing the elements in their final positions.

Once you have a clear idea of the pages that will make up your online portfolio, you can begin to think about the navigation.

How do you want visitors to transition from one page to another? Will you include a hamburger menu that opens into a full-screen list, or a fixed menu at the top of each page? How will you indicate what page people are on? These are all important considerations for creating a smooth browsing experience.

For more inspiration, take a look at online architecture portfolio that feature good UX design.

online architecture portfolio

18 – Personality

When it comes to creating an online architecture portfolio, there are many opinions on what to include and how to set it up, however, one thing that is universally agreed upon is that a portfolio is your chance to showcase your unique personality.

Whether that means including a blog, showing photography skills or focusing on the projects you’re most passionate about, your online architecture portfolio should give viewers a sense of who you are as a professional.

Remember, your portfolio is not just about showcasing your work, but also about presenting yourself as a creative, dedicated and unique professional that is ready to tackle new projects.

19 – Update

An outdated portfolio can give off an unprofessional impression and raise doubts in the minds of potential clients who may wonder “Why hasn’t he/she been hired in the last few years?” It can be challenging to find the time to update your portfolio when you’re busy working with current clients, but it’s important to allocate time for both running and promoting your business.

Consider setting aside a few hours each month to update ongoing projects, add photographs of completed projects, and remove older work that is starting to look dated. Keeping your portfolio current and showcasing your best and most recent work can help you attract better clients and higher budgets, ultimately leading to business growth.

20 – Feedback

It’s easy to get caught up in the details of a project and lose sight of the bigger picture. That’s why it’s important to get feedback on your online architecture portfolio from others. Ask trusted friends or colleagues for their thoughts on the content and visuals of your portfolio. Find out if they think anything is missing, what they like or dislike about the appearance of the site, and if it was easy to navigate.

Even if it requires making adjustments, constructive feedback from your peers can help you refine the details of your site and improve the overall user experience. Don’t be afraid to take their suggestions into consideration and make changes where necessary. It will ultimately help you create a stronger and more effective online portfolio.

21 – Get it out there!

After publishing your online architecture portfolio, don’t forget to share it on all your social media channels. This simple social media marketing strategy can help you reach more potential clients, improve your search engine optimization (SEO) ranking and gather valuable feedback.

To make it easy for visitors to find your social media profiles, consider adding social buttons. This will allow them to connect with you on different platforms quickly and easily.

Remember, your portfolio should be a living document that evolves with your career. Keep updating it with new content, projects, and features, and make improvements to the user experience. Stay current with the latest design trends and best practices to ensure that your portfolio remains relevant and effective.

online architecture portfolio

Online architecture portfolio submissions


Founded in 2005 and acquired by Adobe in 2012, Behance is a leading online social media platform for showcasing and discovering creative work.

Behance’s team of curators feature new work every day on their homepage from top portfolios in the fields of architecture, design, fashion, illustration, industrial design, photography, and many more.

Aside from millions of general visitors tracking the latest creative trends, many leading creative companies use Behance to locate potential employees and source new talent.


Founded in 2006, Issuu is the storytelling platform for creators, marketers, editors and businesses. Proving:

“anyone with digitally bound content the ability to upload and distribute their publications worldwide. In just minutes. And as often as they’d like.”

Convert PDFs into digital publications that can be shared via links or embedded into websites.


Calameo is a free multilingual digital document publishing platform that creates interactive web publications in real time, with a community of five million users worldwide.

Calaméo provides users with a dynamic and innovative medium to instantly publish and share interactive and multimedia presentations and catalogs on any device.

To sum up…

Creating and maintaining a digital portfolio is quicker and easier than its ever been. There is no reason to have an outdated or unattractive portfolio or to not have an online presence at all.

Dedicate a little time each week or month to updating and refining your portfolio, and it will soon become an effective marketing tool for your architecture business.

FAQ’s about online architecture portfolios

Why should I have an online portfolio?

Having an online portfolio is essential for architects and student because it allows them to showcase their work and reach a wider audience. It serves as a convenient way for potential clients and industry professionals to learn about your skills, experience, and style, and it also allows them to view your work at their convenience.

An online portfolio can also be used as a tool for networking and advertising, as it can be easily shared and accessed through various digital platforms. Additionally, having an online portfolio can help you to advance your career by making it easy for employers to view your work, and it can also help to establish credibility in the industry.

With the increasing use of digital tools, an online portfolio also allows you to present your work in a professional and organized way, making it easy for clients to see a range of your projects and the quality of your work.

Should I just upload a PDF of my printed portfolio?

Uploading a PDF of your print portfolio to a zine hosting site like ISSUU can be an easy and convenient way to make your portfolio accessible online. This method can be especially useful for job applications as you can simply include a URL rather than an attachment, or include a QR code in your business card that links directly to your ISSUU portfolio.

However, this method may not be the best option for everyone.

The main advantage of uploading a PDF is that it allows you to demonstrate your graphic presentation skills in traditional print media, which can be great if that’s a skill you particularly want to highlight. However, an online PDF may not be the most convenient or effective way to view your work online, as the graphics may not look as good on a digital screen as they do on a printout.

Additionally, having the same projects in both print and online portfolios may be redundant.

Therefore, it’s important to consider the purpose of your portfolio and what your potential employers may prefer before deciding whether to upload a PDF of your print portfolio or not.

Can I still create an online portfolio if I don’t have any web design experience?

Yes, you can still create an online portfolio even if you don’t have any web design experience. There are many tools and platforms available that make it easy to create a professional-looking online portfolio without the need for coding or design skills. Some popular options include:

  1. Behance: This platform, which is hosted by Adobe, allows you to create a free account and display a collection of all your work. There aren’t any customization features, but it’s easy to use and your work stands on its own.
  2. Squarespace and Format: These platforms offer templates that are easy to use, and allow you to customize your portfolio to a certain extent, without needing to know how to code. They also offer a variety of design options.
  3. WordPress: This is a popular site builder that is easy to use and offers a variety of templates and tools to help you customize your portfolio.
  4. Wix and Weebly: These are site builders that allow you to create an online architecture portfolio quickly and easily. They offer drag-and-drop interfaces, and a variety of templates to choose from.

All of these options allow you to create an online portfolio without any web design experience. You can always choose the one that best suit your needs and personal preferences.

How do I make an online architecture portfolio?

Creating an online architecture portfolio requires choosing a platform and customizing it to fit your needs. Some popular options for creating a portfolio include using page builders like Squarespace, Format, and WordPress.

Squarespace and Format are similar in terms of pricing and user-friendliness, offering easy-to-use templates that can create a polished online portfolio in minutes. Squarespace targets its service beyond portfolios while Format focuses solely on portfolios.

WordPress is a reliable site creation service, with two different options: wordpress.com, a hosting service with limited customization options but free and easy to use; and wordpress.org, an open-source platform that requires hosting your own site, but provides more freedom and control than Squarespace and Format thanks to its thousands of user-generated plugins you can install.

The choice of the platform depends on your technical skill, budget and the level of customization you are looking for.

online architecture portfolio

How many projects should I feature in my online architecture portfolio?

The number of projects you should feature in your online portfolio depends on the type of work you do and your career level. However, as a general rule, it’s important to keep your portfolio concise and focused.

  • If you’re a student or a recent graduate, it’s best to keep it to around 10-15 of your best projects. This will allow you to show a range of your skills and abilities without overwhelming the viewer.
  • If you’re an experienced architect, you should aim to feature around 20-25 of your most significant and representative works. This will allow you to showcase your skills, experience, and the scope of your work.
  • If you’re a specialist in a specific area of architecture, you may choose to feature fewer projects, but with more detail and information, highlighting your expertise.
  • The most important thing is to have a selection of projects that you feel demonstrate your best work, and that will appeal to your target audience. A portfolio that is too broad and unfocused can be overwhelming and confusing, while a portfolio that is too narrow and specific may not appeal to a wide range of potential clients or employers.

It’s also important to keep your portfolio updated, removing older projects that are no longer relevant and adding new projects as you complete them. It’s better to have a smaller number of high-quality projects that are updated regularly than a large number of outdated projects.

How do I organize the contents of my online architecture portfolio?

Organizing the contents of your site is important to make it easy for viewers to navigate and find the information they are looking for. Here are some tips for organizing the contents of your online architecture portfolio:

  1. Use clear and consistent navigation: Create a main menu that is easy to understand and use. This should include sections such as “About Me,” “Projects,” “Services,” “Contact,” etc.
  2. Use categories: Group your projects into categories such as “Residential,” “Commercial,” “Public,” “Interior Design,” etc. This will make it easy for viewers to find the type of work they are interested in.
  3. Use tags: Use tags to help viewers find specific types of projects, such as “sustainability,” “renovation,” “new construction,” etc.
  4. Use filters: Use filters to allow viewers to sort your projects by year, location, size, etc.
  5. Use a project grid: A project grid is an easy way to display your projects in a clear, organized manner. This can include thumbnails of your projects with titles and descriptions.
  6. Make sure to include a search function: Include a search function that allows viewers to search for specific projects or keywords.
  7. Be consistent: Use consistent formatting and styling throughout your pages to make it easy for viewers to navigate.
  8. Make it easy to contact you: Include a clear and easy-to-find “Contact” page with your contact information, including your phone number, email address, and a contact form.

By following these tips, you can help make your online portfolio easy to navigate and use, which will make it more effective in showcasing your work and reaching potential clients or employers.

How can I make my portfolio standout?

There are several ways to make your online architecture portfolio standout, here are a few tips:

  1. Showcase your best work: Select only your best and most representative projects to feature on your portfolio. This will help to showcase your skills and abilities in the best light.
  2. Use high-quality images: Invest in high-quality images of your projects. This will help to showcase your work in the best possible way.
  3. Tell a story: Use your portfolio to tell a story about your work. This can include the design process, challenges faced, and the final outcome.
  4. Show your unique perspective: Highlight your unique perspective and approach to design. This will help to make your portfolio stand out and showcase your individuality.
  5. Use interactive elements: Use interactive elements such as videos, virtual tours, and animations to help showcase your projects in a more engaging way.
  6. Use a clean and simple design: Keep the design of your portfolio clean and simple. This will help to make your work stand out and be easy to navigate.
  7. Add a personal touch: Add a personal touch to your portfolio, such as a “About me” page, or a blog, where you can share your thoughts, ideas, and inspiration.
  8. Show your client’s testimonials: Including testimonials from your clients can help build credibility and trust with potential clients.
  9. Optimize for SEO: Make sure your portfolio is optimized for search engines by including keywords, meta descriptions, and alt tags.

Good luck!

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